Nordisk Designs Fashion Show for JOOP!
Fashion and cosmetics company JOOP! is one of the most successful German lines. More a lifestyle brand than ‘merely’ a designer label, JOOP! is known and renowned internationally.
Nordisk Büro has organised and conceived the Mens- and Womenswear Fashion Shows for Joop! since 2003, with each show featuring between 800 and 1000 invited guests. NDB is responsible for the conceptual and organisational aspects of the CPD in Dusseldorf and the Showroom Opening in Antwerp, ranging from the design of invitations through to catering by Nykke&Kokki.
NDB conceptualised a trade fair appearance for Pitti Uomo in Florence and Bread & Butter in Berlin that both functions and is organised according to a modular concept. The aim was to create individually completed theme worlds in a perfect production environment and presented around themes such as ‘Motormania’. In parallel with fashion shows in Dusseldorf, Antwerp and Florence, NDB developed and produced two compilations of music later used in flagship stores around the world.
